You may have seen a banner on some of the School District 27J buses. What is the reason for having this on the bus?
Using buses as a way to advertise is becoming an increasingly popular trend for Colorado school districts looking to generate an additional source of revenue. The school buses of School District 27J are the most recognized, well-traveled aspects of our district so, for interested advertisers, it definitely guarantees a high level of visibility. It also gives businesses the chance to advertise but also support the school district. We started a pilot bus advertising program at the start of the 2012-2013 school year where we advertised on our new propane-fueled buses. We were so happy with how it went, we decided to partner up with Spot On Solutions Inc. to bring advertising to our entire bus fleet. Spot On Solutions has partnered with a number of school districts and has a lot of experience in bus advertising.
You may be asking, How much is this costing the district?
This is purely an advertiser-driven revenue system. There will be no cost for the district to participate and revenue will be shared between 27J and Spot On.
You may also me asking, How will the revenue monies be spent?
Our hope is that advertisers will see the value of sharing their messages on our buses and decide to participate in this program. If the program is successful, the funds will be used to help replace aging School District 27J buses and assist us in keeping our fleet as up to date as possible.
Spot On Solutions will be featuring 27J on their website soon. To see what they have posted go to www.spotonsolutionsinc.com.